Press Trip to the Vietnam Beauty Expo 2023

EMAX Beauté made its first press trip to Southeast Asia’s biggest beauty expo in Vietnam! 

The exclusively selected media partners to tag along was The China Press and Prestige Magazine from Burda Luxury. 



The objective was to live out our commitment to exploring and bringing innovative treatments and products into our brands and strengthen our professional knowledge and offerings in aesthetics.



The Beauty Expo proved to be a captivating experience, unveiling the latest Asian debuts in technology, treatments, machines, and products. Both Wilson and the R&D team are thrilled about integrating these innovations into our company's offerings in the upcoming months.

Beyond business, the trip was uplifted by culinary delights – from savouring pho to relishing Pizza 4P’s, and of course, indulging in more pho. The team also explored local bars and had the privilege of participating in a captivating homegrown coffee brewing workshop.