Beauté Library reintroduces Picospot pigmentation treatment with a raya twist and a charity dinner in aid of SUKA society.
Raya is a cherished time of year where families come together. Hearts overflow with generosity, and forgiveness mends old wounds, reminding us of the power of love and compassion. Raya is also a time when everyone strives to look their best and bring on that confidence during gatherings with loved ones.
In the spirit of this, Beauté Library purposefully reintroduced their highly coveted PicoSpot Pigmentation Treatment through an integrated marketing campaign titled, “Oooh-mazing Raya with Beauté Library”.
Beauté Library teamed up with Riena Diana, popular TV drama actress aimed at promoting their campaign through a funny and memorable comedy skit, titled, “Oooh-mazing Raya”. The film revolves around the playful interaction between the narrator, the main character and her family and friends, as they go through the challenges and merits of celebrating Raya together - a humorously refreshing take on the usual Raya revelry.
“We are thrilled to work with Riena on this exciting campaign”, said Wilson Lee, CEO of Beauté Library. “In fact, it will be our first major Raya campaign for the brand. As a talented actress with a dynamic personality, we are confident that her involvement will help us reach a wider audience and achieve our campaign goals.”
As part of the The Oooh-mazing Raya campaign, Beauté Library will be promoting the PicoSpot Pigmentation Treatment through paid advertising, social media channels, radio ads, billboards, print ads and roadshows.
PicoSpot uses advanced, innovative technology to treat all types of pigmentation such as melasma, age spots, hyperpigmentation and freckles as well as scars. The ultra-short PicoSpot pulses break down targeted pigmentation into tiny particles so our bodies can get rid of them completely. As a result, PicoSpot lightens scars, promotes skin recovery, and stimulates collagen production to keep your skin looking flawless, lifted and youthful without all the hassles of long downtime, unnecessary pain and side effects.
In observance of the Holy Month of Ramadan in which compassion and sharing is encouraged, Beauté Library is privileged to announce its charity dinner, cheekily called “B-Oooh-ka Puasa''. This initiative is aimed at supporting the underprivileged and marginalised children of SUKA Society or Persatuan Kebajikan Suara Kanak-Kanak Malaysia (SUKA), a registered NGO through a donation in kind towards their depleting food bank.
B-Oooh-ka Puasa will be held on the 29th March 2023 at K’Seena House located at Kuang, Selangor, a 100-year-old heritage home with beautiful contemporary extensions situated away from the hustle and bustle of the city. The element of charity is that, for every guest in attendance, Beauté Library will make a donation of RM100 to SUKA Society, with the aim of raising at least RM15,000 that night.
"We are thrilled to launch this campaign and make a positive impact on the marginalised communities," said Wilson Lee, CEO of Beauté Library. “We hope that our invited guests, partners, and the community at large will join us in supporting this cause."
About Beauté Library
Beauté Library is a Malaysian premium holistic lifestyle and beauty brand which was first introduced to the beauty industry in 2011. Beauté Library is passionate about embracing its customers’ personal beauty and skincare goals. Beauté Library also has its own range of products formulated and made with natural ingredients in France, especially for Asian skin types. The premium services and products offered are specially customised to customer needs and caters to both men and women.
Beauté Library currently has 9 outlets throughout Klang Valley in Mid Valley, EkoCheras Mall, Desa ParkCity, USJ Taipan, SetiaWalk Puchong, Kota Damansara, MyTOWN KL, 1 Utama and Setia City Mall.
For more information about Beauté Library and its full offerings, visit http://www.beautelibrary.com or call 03-9212 3117.
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