EMAX Beauté, the powerhouse behind Beauté Library and B+ Clinic, is setting a new standard in the beauty industry with the launch of their revolutionary anti-ageing treatments, Stem-K Regen+. And it’s not just the treatments turning heads—their advertising campaign is taking Kuala Lumpur by storm, with a multi-pronged approach that’s capturing attention citywide.
This innovative campaign goes far beyond traditional advertising, placing Stem-K Regen+ treatments front and centre in high-traffic locations. With a blend of striking visuals and immersive media being utilised, the advertising strategy brings the campaign to life across Kuala Lumpur.
Strategically positioned along bustling routes of Taman Connaught & Damansara, the towering billboards present captivating visuals of Stem-K Regen+ treatments and their stunning results. With vibrant imagery and powerful messaging, our billboards are designed to make a lasting impression on commuters, drivers, and pedestrians alike.
When night falls, our illuminated light boxes bring the Stem-K Regen+ message to life, keeping the brand front and centre around the clock. Placed in high-visibility spots like Cheras, Petaling Jaya and Subang, these light boxes are a sleek, modern touch that resonates with a nighttime audience, creating a glowing reminder of the cutting-edge solutions we like to call Stem-K Regen+.
As you wait for the elevator, our LED video ads in EKOCheras Mall, MyTOWNKL and NU Empire provide an interactive glimpse into the transformative treatments, showcasing the power of Beauté Library and B+ Clinic’s latest breakthrough. These quick, visually engaging ads serve as an invitation for you to learn more about EMAX Beauté’s mission to redefine anti-aging.
Our campaign doesn’t stop at captivating visuals—EMAX Beauté is taking the message directly to listeners with catchy, informative radio spots, specifically Mix FM, Lite FM, My FM and Melody FM. Whether you’re on a daily commute, tuning in during a workout, or relaxing at home, these radio ads deliver memorable, engaging insights into the world of Stem-K Regen+. Our goal is to naturally spark curiosity, encourage exploration, and make anti-aging part of the conversation wherever you are.
Our advertising strategy isn’t just about visibility—it’s an invitation to experience what we like to call, the “Home of Anti-Aging”. By showcasing Stem-K Regen+ treatments in diverse ways, EMAX Beauté is inspiring everyone to explore new possibilities for radiant, youthful skin. By combining diverse channels to showcase our campaign, we create a multi-sensory experience that amplifies brand awareness and drives engagement, ensuring that our message resonates with a diverse audience, regardless of their preferences.
From the streets of Kuala Lumpur to the airwaves, EMAX Beauté is not just advertising a campaign; we're creating an immersive brand experience that leaves a lasting impression.